BE BOLD. BE IMMORTAL. A SOFT, SMOOTH, LUXURIOUS BEARD Show a healthy and silky beard to the world. With just 2 squirts of our beard shampoo everyday you’ll notice a difference and so will everyone else. Get ready for compliments wherever you go. Immortal NYC Beard Shampoo is a special cleansing and moisturizing formula containing Aloe Vera and Pro Vitamin B5 that leaves your beard softer, smoother and easier to comb.