Designed with Tourmaline Ionic Technology to give you SUPA shiny and silky hair. With 1800W of power, you can be sure to get fast drying results for your clients all day long. The cool shot button locks in the style while the added diffuser reduces frizz. The filter is removable for easy cleaning. With 3 heat settings and 2 speed settings to choose from, this dryer is popular among stylists.